Our Story
The Beginning
My name is Sergio Visus, and I’ve been breeding Iberian horses since 2002. Over two decades, I’ve had the privilege of connecting outstanding horses with riders across the globe—from the United States to Europe and Australia. Each sale taught me something invaluable: the most successful partnerships happen when buyers and sellers communicate directly, honestly, and without barriers.
That’s why I created APM Iberian Horses.
Why We’re Different
Throughout my career, I’ve worked with many professionals in the equestrian industry, and I’ve learned that direct communication creates the strongest partnerships.
At APM Iberian Horses, we’ve chosen a direct approach because we believe the best results come when buyers can ride the horse with us, discuss their goals face-to-face, and make decisions based on firsthand experience. No filters, no miscommunication—just honest, realistic conversations between horse people who understand each other.
When you work with us, you’re not just buying a horse—you’re joining our team. Roberto and I see every client as a partner in this journey, and we’re committed to supporting you from the first ride through every milestone in your partnership with your horse.
Our Team: Roberto Armendáriz
I don’t work alone. My partner in this journey is Roberto Armendáriz, a horseman with an extraordinary gift.
Roberto has been around horses since childhood and has worked professionally for over 20 years. While he hasn’t focused on national competition, his true talent lies in developing young horses with sensitivity and intuition. He has a rare ability to anticipate what a horse needs before tension or resistance even begins, creating willing, confident partners ready for their next riders.
Roberto continually sharpens his skills by working with trainers who help him evolve. This commitment to growth ensures that every horse in our program receives world-class preparation.
Our Mission
We don’t just want to sell you a horse. We want you to become part of our story.
When you work with APM Iberian Horses, you’re not a transaction—you’re a partner. Our passion is finding horses that match your ambitions and supporting you every step of the way, from the first ride to the moment your new partner arrives at your barn.
We believe in direct communication, realistic expectations, and building relationships that last far beyond the sale.
Located in Spain, Serving the World
Based in Spain with expertise in international export (including PIRO FREE certification for the US market), we specialize in Spanish PRE and Lusitano horses, as well as select European sport horses. Every horse is carefully chosen for quality, temperament, and competitive potential.
Whether you’re in California, Florida, Germany, or anywhere else in the world, we’re here to help you find your next champion.